Top 5 Hypnotherapy Marketing Tips

Good hypnotherapists do not necessarily know how to promote their business, so here are our top five tips for your adverts:

Give benefits, not features

The way to think about this is to make sure that you tell people how a feature will benefit them.  Your ad should answer the question ‘How will that help me?’  So, if you offer a free consultation, don’t just leave it at that.  Tell them that this means they have the opportunity to meet the hypnotherapist, ask any questions they want and make sure they feel comfortable before booking an appointment

Use the space you have

Put as much detail in the advert as is needed and don’t be afraid to say too much.  Long ads work better than those with just a few words in the middle of white space.  Only use images if they contribute to the sale.  There’s no point showing a pretty sunset, how does that help them decide they need your services?

Talk about them, not you

People aren’t interested in what you do unless they see how it helps them, use empathy, make sure they know you understand what they need.  When someone looks at an ad, they’re asking ‘How will this help me?’  So, don’t say ‘I offer weight loss sessions’.  Instead, say ‘Maybe you want to lose a few pounds, or maybe you want a complete change.  You can choose whether to focus on one specific food type or whether to focus on increasing your exercise levels.  We’ll help you to choose the right level for you’

Use stories

We’re not talking made up fairytales, but facts about hypnosis such as ‘90% effective’ don’t sell hypnotherapy.  Use case studies and recommendations to their full effect – they’re more captivating.  You know as a hypnotist that stories and metaphors work wonders, it’s the same in advertising.  ‘Hypnotherapy is 90% effective at weight loss’ vs ‘Our client, Mary Smith, lost 4 stone last year after just one weight loss session’.  Mary wins it every time

You are the expert

..and make sure everyone knows it.  Use testimonials, guarantees (always ensure the terms and conditions are clear and in the correct context for both parties, you and the customer), any media coverage you may have (and if you don’t have any, get some!) and write articles (like this one).

Testimonials are the most powerful marketing tool you can have, so always collect testimonials