Promoting Your Hypnotherapy Practice

I don’t know if you’ve noticed, but promoting hypnotherapy doesn’t seem to be the same as promoting other small businesses.  Normally, a small business can rely quite heavily on word of mouth but hypnotherapy tends to need a little more of a marketing push.

Don’t get me wrong, we often get recommendations by word of mouth but not as many as I’ve experienced working in other sectors.  I’ve also noted that the word of mouth recommendations tend to be for quitting smoking or weight loss, and for a while I wondered if it was just because I wasn’t as good at other issues I deal with.

Having followed up on most of my client sessions though, the majority of them tell me the hypnosis has worked so are they lying?

Then someone made a suggestion that made a lot of sense.  Perhaps it’s because many of the issues, such as anxiety or panic attacks, personal problems and some phobias are more private issues so people don’t tend to talk about them as much whereas when you lose weight, people notice and they’ll ask what your secret is.  When you stop smoking, people notice and ask how you did it and so word gets around.  I wonder if anyone else has noticed the same thing?