Expand Your Hypnotherapy Practice

Running a Hypnotherapy practice can be tough, and particularly when you are first starting out and getting known in your area, it can be helpful to expand your horizons so you can offer more services.  Also, Hypnotherapy is still not recognised for everything it can offer.  People may think of hypnosis for quitting smoking or curing phobias, but how many know think of Hypnotherapy when they want to stop biting their nails or get that promotion at work?

NLP

Most hypnotherapists use NLP techniques, whether they know it or not, for example, how many hypnotherapists use the ‘swish’ technique, which is also a strong NLP technique.

More and more hypnotherapists are starting to study NLP in its own right with a view to becoming NLP practitioners.

Personal Coaching

Using NLP, hypnotherapists can advertise life coaching or personal development coaching, motivational coaching or performance coaching.

Although many of the techniques are similar, they are used without hypnosis.  As a hypnotherapist, you may be thinking that this makes them less effective as we all know that something learned at the unconscious level is so much stronger and easier to comply with.  However, many people are more comfortable with the idea of life coaching than they are with hypnosis and they might feel they have bought something more concrete when they can take a technique away with them to practice. If a technique or visualisation exercise is practice often enough, then it will embed itself in the unconscious and give the same result.

Life coaching can also be easier to sell to corporate companies, thus improving cash flow and regular bookings.  Some companies will even pay more for life coaching than for hypnotherapy.

There are many other alternative therapies that a hypnotherapist could easily turn their hand to, but in my opinion, these are the two most easily achieved using the knowledge the hypnotherapist already has to hand.

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